Meet Erin Winczura, the founder and chairman of Ennoble Beverages, which is a U.S. flavored malt beverage producer and a unit of Canterbury Group, which Winczura founded.
She grew up in Canada, went to college there, in Mexico and in Barcelona, where she focused on economics, poly science and business administration. Canterbury is invested in the beverage, cannabis and wellness space. Four years ago, she got into alcohol, producing a Bloody Mary that’s an FMB. Why a Bloody Mary? Because that’s what she likes and what others in her generation like. Plus, it’s a lot easier to pop open a can than to make a class Bloody Mary from scratch.
In this podcast, she details her background, and why she thinks now is the time for bev/al products that deliver convenience. It’s all about, she says, giving people what they want.
Ennoble Beverages is currently in 30 states, looking for distributors in the rest, and hopes to have full U.S. distribution by September.
You can hear her complete story in our podcast.